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CHARTERED TAX ADVISERS BUSINESS DEVELOPMENT CONSULTANTS
CHARTERED TAX ADVISERS BUSINESS DEVELOPMENT CONSULTANTS
CHARTERED TAX ADVISERS BUSINESS DEVELOPMENT CONSULTANTS
Home > > Business General > Legislation > Privacy and electronic communications
In accordance with regulations which came into effect on 11 December 2003, companies will need to secure the advance permission of the recipient before sending marketing e-mails and text messages.
The new regulations, which are in line with the EC Directive on Privacy and Electronic Communications, means that those failing to abide by the rules will be committing a criminal offence, and will face a fine.
The measures also cover the use of internet tracking devices, known as ‘cookies’, which are placed onto personal computers by websites. Companies must have the agreement of the user before using cookies.
While the Government hopes that the measures will help to cut down on unwanted e-mails and text messages, SMEs may find themselves at a disadvantage, as many do not have access to the advertising methods used by larger companies, and rely largely on telephone and e-mail marketing.
For further details email Eacotts on services@eacotts.com or call 01628 665432
Eacotts Chartered Accountants and Chartered Tax Advisers
Servicing the Thames Valley, Berkshire, Buckinghamshire and the UK
This document is for guidance only and professional advice should be sought before acting on the information contained. No responsibility will be accepted by Eacotts for loss occasioned as a result of action taken, or refrained from, in consequence of the contents
Eacotts Limited is a company registered in England and Wales.
Company number 4708201. Registered Office: Grenville Court, Britwell Road, Burnham SL1 8DF
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