CHARTERED ACCOUNTANTS 
CHARTERED TAX ADVISERS BUSINESS DEVELOPMENT CONSULTANTS
CHARTERED TAX ADVISERS BUSINESS DEVELOPMENT CONSULTANTS
CHARTERED TAX ADVISERS BUSINESS DEVELOPMENT CONSULTANTS
Home > > Business General > Sales & Marketing > Selling benefits not features
Before selling your product or service you need to establish what makes it sellable and unique.
Promotional literature should inspire and motivate the reader, and this means citing the benefits of your offering more prominently than its features. Customers will identify more readily with buying benefits than an extensive list of product specifications.
Potential customers will also want to know what differentiates your product or service from that of your competitors - and the more unique selling points (USPs) you offer, the more likely you are to sell it.
Many firms have been successful in selling with just one strong USP. For example, a company selling cleaning products will always advertise the idea of a clean house or office that their product brings ahead of its chemical composition.
But avoid contriving USPs that you are not able to justify. Customers can be quick to recognise false claims!
For further details email Eacotts on services@eacotts.com or call 01628 665432
Eacotts Chartered Accountants and Chartered Tax Advisers
Servicing the Thames Valley, Berkshire, Buckinghamshire and the UK
This document is for guidance only and professional advice should be sought before acting on the information contained. No responsibility will be accepted by Eacotts for loss occasioned as a result of action taken, or refrained from, in consequence of the contents
Eacotts Limited is a company registered in England and Wales.
Company number 4708201. Registered Office: Grenville Court, Britwell Road, Burnham SL1 8DF
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